What is Anchoring in Marketing?


One apple for $0.49 or a bag of apples for $1? When the 2 offers are placed next to each other, the full bag seems to be a better deal! Anchoring¬†is a psychological trick to increase the perceived value of something. It is often related to the psychological aspect of FOMO (fear of missing out) […]

How To Create a High Converting Lead Magnet Hannes Media


Previous Next Everyone (!) wants an email list with qualified leads that will convert into paying customers… But the question is: How can you build one?  A great strategy to generate leads is to create a lead magnet. A lead magnet is something you are using to attract prospects to your business by exchanging value […]