What is Anchoring in Marketing?
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One apple for $0.49 or a bag of apples for $1? When the 2 offers are placed next to each other, the full bag seems to be a better deal! Anchoring is a psychological trick to increase the perceived value of something. It is often related to the psychological aspect of FOMO (fear of missing out) […]
How To Create a High Converting Lead Magnet Hannes Media
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Previous Next Everyone (!) wants an email list with qualified leads that will convert into paying customers… But the question is: How can you build one? A great strategy to generate leads is to create a lead magnet. A lead magnet is something you are using to attract prospects to your business by exchanging value […]