🔥 How We Took a Brand From 0% Market Share to 218M SEK and Industry Domination—With One of Sweden’s Most Iconic Ad Campaigns
Most brands fight for years to claim a tiny piece of their market. We took over. From less than 1% market share to 66% market dominance.From just another air purifier to outselling Philips, Dyson, and Xiaomi.From zero influence to a household name—thanks to one of Sweden’s most famous ad campaigns.This is how we built a […]
🚀 How We Made 15 Million SEK in 7 Days for a Fast-Growing Home & Lifestyle Brand (And Why You’re Leaving Money on the Table)
Black Friday is chaos. Brands fight for attention, ad costs explode, and most businesses burn cash without a plan. But not us. We walked into one of the most competitive sales events of the year with a strategy that turned every 1 SEK into 11. And in 7 days, we walked out with 15.09 MILLION […]
How Hannes Media Scaled Purify by 15.8X in Just 5 Months
Client Overview: A Brand Ready to Explode When Ozoneair—the company behind the Purify air purifier—approached Hannes Media, they had a revolutionary product but were bleeding money on ads. Despite working with Sweden’s most awarded marketing agency (nominated Best Agency for four years in a row and ranked No. 2 twice), their ad performance was a […]
What is Anchoring in Marketing?
One apple for $0.49 or a bag of apples for $1? When the 2 offers are placed next to each other, the full bag seems to be a better deal! Anchoring is a psychological trick to increase the perceived value of something. It is often related to the psychological aspect of FOMO (fear of missing out) […]
How To Create a High Converting Lead Magnet Hannes Media
Previous Next Everyone (!) wants an email list with qualified leads that will convert into paying customers… But the question is: How can you build one? A great strategy to generate leads is to create a lead magnet. A lead magnet is something you are using to attract prospects to your business by exchanging value […]
