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What is Anchoring in Marketing?

What-is-Anchoring-in-Marketing

One apple for $0.49 or a bag of apples for $1? When the 2 offers are placed next to each other, the full bag seems to be a better deal! Anchoring¬†is a psychological trick to increase the perceived value of something. It is often related to the psychological aspect of FOMO (fear of missing out) […]