The world's largest digital business school for Spanish speakers needed millions of leads across Latin America. Previous agencies failed. In 3 years, we generated 5.15 million leads at $0.20 each — while the cost per lead actually dropped as we scaled.
The business school needed a partner who could generate millions of quality leads across Latin America — in Spanish — while keeping the cost per lead below $0.25. They'd been through multiple agencies and freelancers. None could deliver quality creative, native Spanish copy, or a system that scaled without costs spiraling.
They were spending $6,000–$8,000 per month and hitting a ceiling. The business couldn't grow because no one had built a system that could handle continental scale.
Most agencies see costs go up when you spend more. We built a system where costs went down — because every dollar taught it something new. The cost per lead dropped from $0.25 to $0.20 while spend increased 7×.
We built the entire lead generation engine so the business school could focus on what they do best: turning leads into students. They never had to worry about where the next lead was coming from.
LATAM audiences don't respond to translated English copy. Every ad, every image, every hook was created natively in Spanish. We understood the difference between Mexican, Colombian, and Argentine audiences — and the creative reflected it.
Started with Mexico and Dominican Republic. Then expanded into Colombia, Argentina, and smaller markets — each with its own approach. By the end, we were reaching 115 million people across the entire continent.
When ads get stale, costs go up. We continuously produced new creative — over 350 images and videos across 36 months — so the audience always saw something fresh. That's what kept the cost per lead at $0.20 even at $55K/month spend.
"They needed leads. We gave them 5 million. And every month, the cost per lead went down — not up."
— Hannes, Hannes MediaWe scaled ad spend 7× over 3 years. Most agencies would have seen costs double. Ours went down 8%.
Previous agencies took English ads and translated them. That doesn't work in LATAM. We wrote everything from scratch in Spanish — understanding the cultural nuances of each market. That's why our ads converted and theirs didn't.
Most agencies create a handful of ads and hope they work forever. We produced fresh creative continuously for 36 months. When one ad got tired, the next one was already ready. That's why costs stayed low the entire time.
Impressions, clicks, engagement — none of that matters if the cost per lead is too high. Every decision we made was gated by one number: is the cost per lead below $0.25? If yes, scale. If no, fix it. Simple.
Mexico is not Colombia is not Argentina. Each country has different costs, different audiences, different creative that works. We built separate approaches for each market and optimized them independently. That granularity is what made continental scale possible.
Most businesses accept that spending more means paying more per lead. That's not true with the right system. We spent 7× more and the cost per lead went down. The right approach gets more efficient as it grows.
The business school had tried multiple agencies before us. Same market, same budget, same platform. The difference wasn't talent — it was system. A better system produces better results from the same ingredients.
This business school went from targeting a few countries to reaching 115 million people across an entire continent. If your product has potential beyond your current market, the right approach can unlock it.
This wasn't a 3-month sprint. It was 36 months of steady, profitable growth. The businesses that win long-term are the ones with systems that run consistently — not the ones chasing viral moments.
The system that generated 5 million leads at $0.20 each is available for your business.
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