A Medicare insurance agency wanted to become #1 in the US. They were stuck promoting one plan with stagnant results. In 9 months, they expanded to six plans, generated over 41,000 leads, and became the fastest-growing Medicare agency in America.
The agency had a clear goal: become the #1 fastest-growing Medicare agency in the United States. But they were only promoting one plan — Plan G — with ads that hadn't been refreshed in months. Leads were coming in, but not fast enough and not cheap enough to fuel the growth they wanted.
Medicare is a unique market. The customers are seniors. The regulations are strict. And a bad lead doesn't just waste ad budget — it wastes expensive call center time. They needed more leads, better leads, and the ability to expand into new plans without starting from scratch each time.
Before changing anything, we analyzed every piece of historical data to understand what was already performing. Then we built a system that could test new ideas without risking what was already working — and scale winners fast.
Deep analysis of every past campaign — what placements worked, what audiences converted, what images got clicks. This gave us a game plan from day one instead of spending weeks "figuring things out" on the client's budget.
New ideas were tested in separate campaigns at small budgets. Only proven winners got moved into the campaigns spending real money. This meant results stayed stable while we continuously found better-performing ads.
Once the system was working for Plan G, we replicated it for Plan N, Plan F, Part D, MapD, and Long-term care. Each new plan meant a new revenue stream for the agency — without starting from scratch. Same system, more plans, more growth.
We moved from basic Facebook forms to custom landing pages. Built tracking so the agency could see which ads produced actual paying customers — not just form fills. Then fed that data back into Facebook so the algorithm got smarter over time.
"We didn't just increase the number of leads. We made sure the leads that came in were the kind that actually picked up the phone and bought a policy."
— Hannes, Hannes MediaEach phase built on the results of the last. The system got better every month because every dollar taught it something new.
When people see the same ad too many times, they stop clicking and costs go up. We continuously created new ads so the audience always saw something fresh. That's what kept the cost per lead at $6.22 across 41,000+ leads.
We never tested unproven ideas with the main budget. New concepts were tested small first. Only winners got real money behind them. This meant the agency's ad spend was always working — never gambling.
Apple's iOS changes disrupted Facebook advertising across every industry. Many agencies lost months of progress. We adjusted within days — new strategies, new targeting, new approaches. The agency barely felt it.
We built tracking that showed which ads produced actual paying customers — not just form submissions. Then we used that data to train Facebook's algorithm to find more people like the ones who actually bought policies. Quality improved every month.
The agency already had data from previous campaigns. We used it. Starting with what you already know — instead of ignoring it — saves time and money. If you've run ads before, you have a head start.
Once we had a winning system for Plan G, expanding to five more plans was straightforward. If your business has multiple products or services, a working system for one can be replicated across all of them.
41,715 leads sounds impressive — but what made this work was that they were the right leads. People who actually picked up the phone and bought policies. The tracking and data infrastructure made that possible.
Strict rules don't mean slow growth. They mean you need someone who knows how to work within the rules while still moving fast. The agency went from stagnant to #1 in 9 months — in one of the most regulated categories in advertising.
The system that made this Medicare agency the fastest-growing in the US is available for your business.
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