We created a smart Instagram strategy that not only engaged the audience but was also meant to convert customers. The Instagram account was being used as a funnel and we strategically scheduled content and stories to get more clients to the retreats. One example of this was how we used Instagram stories and highlights. We were using Facebook ads and other sources of traffic to lead people to the website and knew that after someone checked out the website they would have a look on Instagram. Therefore, we understood what information a potential customer needed to see and in order to make the Instagram page as efficient as possible. We also inserted specific information and images in the feed posts so more people would sign up for the retreats. We were also doing a lot of engagement with people in the same niche t drive a lot of attention and traffic to the page.