How we made $36,990.81 in Sales with 11.53 ROAS in 22 Days Only For An E-Commerce Store Selling Sneakers.

AN E-Commerce STORE CASE STUDY

Business: E-Commerce store

Product: High-end sneakers

Time: 22 Days (April 16 – May 8, 2021)

SUMMARY

Revenue:

$36,990.81

Ad spend:

$3,207.20

ROAS:

11.53

Cost per purchase:

$37.29

PROFIT

$33,783,61

The Brand

High-end sneakers outlet located in USA selling luxurious brands such as Gucci, Nike, Yeezy, louis vuitton, Burberry, Dior, Dolce Gabbana, and many more.

Background

The brand had not yet run any paid ads or sold any sneakers before Hannes Media started to work with them. It was a brand new business, which also meant a brand new ad account and Facebook Pixel with no previous data to work with.

There was no defined target audience or marketing material to work with, we started from scratch with this advertising campaign.

The brand

High-end sneakers outlet located in USA selling luxurious brands such as Gucci, Nike, Yeezy, louis vuitton, Burberry, Dior, Dolce Gabbana, and many more.

Background

There was no defined target audience or marketing material to work with, we started from scratch with this advertising campaign.

The Problem

The brand wanted to launch their business and make sales fast. They needed help doing this and selected Hannes Media to help them with their Facebook Ads.

The Solution

The first step of creating a successful advertising campaign on Facebook is to create a great strategy. We’re using the software Miro to design a mind map of the funnel and strategy for our campaign. This allows us to break down the FB Ads campaign into the steps needed to cover the full customer journey.

The funnel is the following:

Top of the funnels:

Middle of the funnel:

Bottom of the funnel:

Each retargeting audience have a different timeline, eg 7 days, 14, days, 30 days etc depending on the size of the audience. When the funnel strategy was in place we created ad copies and angles for each step of the customer journey to make it highly personalized.

The next step was to create the content for the ads. This was together with the brand and photographers from their end with our guidance and instructions. When we had everything ready we set up the campaign in Business Manager. We started with a budget of $50 per day because that was the max ad spend limit FB allowed us to spend since the account was new.

It took 4 days before we got the first sale, and then things were going fast. We optimized on what was working and quickly scaled profitable ad sets, while at the same time pausing what didn’t work. We used the approach of both promoting products and the store in general, but also specific sneaker brands they offered on their store. Different creatives worked differently with different audiences, so we realized that the potential to scale was huge!

In 22 days only we managed to generate $36,990.81 in sales with a ROAS of 11.53. We were only limited by the ad budget limit from Facebook which was starting with $50 and later on $250 per day.

In 22 days we managed

Revenue

$Profit

ROAS

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