How we made $36,990.81 in Sales with 11.53 ROAS in 22 Days Only For An E-Commerce Store Selling Sneakers.

Each retargeting audience have a different timeline, eg 7 days, 14, days, 30 days etc depending on the size of the audience. When the funnel strategy was in place we created ad copies and angles for each step of the customer journey to make it highly personalized.

The next step was to create the content for the ads. This was together with the brand and photographers from their end with our guidance and instructions. When we had everything ready we set up the campaign in Business Manager. We started with a budget of $50 per day because that was the max ad spend limit FB allowed us to spend since the account was new. 

It took 4 days before we got the first sale, and then things were going fast. We optimized on what was working and quickly scaled profitable ad sets, while at the same time pausing what didn’t work. We used the approach of both promoting products and the store in general, but also specific sneaker brands they offered on their store. Different creatives worked differently with different audiences, so we realized that the potential to scale was huge! 

In 22 days only we managed to generate $36,990.81 in sales with a ROAS of 11.53. We were only limited by the ad budget limit from Facebook which was starting with $50 and later on $250 per day.