How I Generated E-mail, Messenger, AND Facebook Group Members in One Ad

The Business

Paleo Menu helps individuals live a healthier and happier life with free weekly menus and free content that has the objective to inform and educate about Paleo, Keto, Whole30, and food in general.


The company needed to generate high quality leads for a low cost, get more messenger subscribers, and increase the number of members to their Facebook group.


I was developing a campaign that would maximize the results to the lowest cost possible.

I would:
– Generate email subscribers
– Messenger subscribers
– Facebook group members
– Get users to take a survey

To achieve this I was using a Facebook Messenger Chatbot. This way we could have a conversation with our prospects and step by step guide them through the different actions they are supposed to take.

The Results

Cost per click: $0,45
Cost per messenger subscriber — $1,03 per messenger subscriber
Cost per email — subscriber — $1,34
Cost per new group member — $2,45
Cost per customer survey — $8,09

The structure of the ad and the chatbot flow is highly secret, so if you want to know more feel free to reach out to us 🙂

Do you want results like this?