The Attention Dominance System - Hannes Media
Proven System

From 0% to 66% Market Share

We don't run ads. We build market dominance systems.

The Attention Dominance Framework™

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$25M Revenue Generated
66% Market Share Captured
8.61× Return on Ad Spend

Most Brands Plateau Because They Don't Understand Attention

They chase tactics. We engineer systems.

They Optimize for Clicks

Brands obsess over CTR and CPM while ignoring the only metric that matters: market position. Lower costs don't build category leaders.

They Copy Competitors

Following industry best practices guarantees mediocrity. Market dominance requires differentiation, not imitation.

They Run Campaigns, Not Systems

One-off campaigns create temporary spikes. Sustainable growth requires predictable, repeatable frameworks that compound over time.

The Breaking Point

When Ozoneair came to us, they were desperate. A previous top-rated agency had failed. They were bleeding money.

0.84×
ROAS (Losing Money)
$760
Cost Per Sale
<1%
Market Share

Competing against Philips, Dyson, Xiaomi, and Electrolux with no positioning, no system, and no path to profitability.

They didn't need another campaign. They needed a complete rebuild.

The Attention Dominance Framework™

Four pillars. One outcome: category leadership.

01

Positioning Lock

We don't position products. We position brands as the undisputed category authority. Every message reinforces dominance.

02

Creative Velocity Engine

5,000+ ads tested. High-velocity production. Systematic learning. We outpace competitors through volume and speed.

03

Conversion Architecture

Full-funnel optimization from first click to final purchase. We engineer every touchpoint for maximum conversion.

04

Scaling Intelligence

Precision targeting. Aggressive scaling. Sustained profitability. We know exactly when to pour fuel on the fire.

First 5 Months: The System Deployed

54 → 936
Units Sold (July to November)
$430 → $87
Cost Per Sale
0.84 → 7.25
ROAS

Proof: Ozoneair

From invisible to category leader in 43 months.

The Situation

Ozoneair was losing money on advertising. ROAS as low as 0.84. Customer acquisition cost: $760. Less than 1% market share in a category dominated by Philips, Dyson, Xiaomi, and Electrolux.

The decision: Deploy the Attention Dominance Framework™.

66%Market Share Captured
#1Brand Position
300×More Sales Than Top Agency

43-Month Performance

$25M+ Total Revenue Generated
48,111 Units Sold
8.61× Overall ROAS
9.21× Sustained Average ROAS

The system worked. While a celebrity campaign generated hype, our systematic Meta advertising delivered 3× higher conversion rates. Viral moments fade. Systems compound.

The Tactical Play: Celebrity Hype

Within the framework, we deployed a tongue-in-cheek 1980s celebrity campaign that went viral nationwide. It generated massive brand awareness and became one of the most famous campaigns in the country's history.

Black Friday week: $1.7M in 7 days at 10.93× ROAS.

Our systematic ads outperformed the celebrity campaign by 3× in conversion rates. Viral moments build awareness. Systems build empires.

Who We Work With

We work with growth-ready brands that have proven product-market fit and are ready to scale systematically.

You're Spending on Advertising

Typically $30K+/month in ad spend. You understand paid acquisition and need a system to scale profitably.

Your Product Works

You have customers, reviews, and repeat purchases. You need systematic growth, not product validation.

You're Ready to Scale

You're not looking for incremental gains. You want market leadership and sustainable competitive advantage.

You Value Speed

You make decisions quickly and execute fast. Our framework requires velocity and commitment.

Ready to Scale Your Brand?

Book a strategy call to discuss how the Attention Dominance Framework™ can work for your business.

Book Strategy Call

We'll assess your situation and discuss next steps.