By establishing the correct framework of Facebook Ads structure, we were able to quickly test and scale the advertising campaigns. We used a process of quick testing and scaling at the same time, which allow us to test multiple variables simultaneously as we scaled winning ads, ad sets, and campaigns.We developed new ad creatives and used methods to get high attention from the user in the feed on Instagram and Facebook, and eventually get them to click on the ad.
By showing a different ad with a different message to people who already were familiarized with the brand and already engaged with the ad or the website, we were able to make a highly personalized Facebook ads funnel that generated a lot of sales quickly with great profit margins.
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