2.14 Million Leads For World's Largest Digital Business School for Spanish Speakers

AN ADVERTISING CASE STUDY

WHAT

ADVERTISING CASE STUDY

WHO

World largest business school for Spanish speakers. They are offering education in Digital Business & Marketing with a big team of professionals, teachers and experts.

SUMMARY

Amount spent

$495 700,21

Cost per lead

$ 0.23

LEADS

2 138 446

The Problem

<$0.25

The brand wanted to increase their customer base by generating more leads. Their main struggle was to keep the Cost per lead below $0.25 while increasing the ad spend.

They were spending $6-8,000 on average per month before we started to work with them.

The business has not scaled up due to its previous experience with freelancers and agencies who failed to deliver quality results.

Devising the Solution

Audience testing

Lots of new creatives

The Solution

1We were using Hannes Media Facebook Lead Generation Funnel which is an approach to generate high quality leads at a scale that is using a combination of a winning ad account structure, perfect targeting, and high performing ad creatives + ad copy.

2We were using an ad account structure that works well with Facebook algorithms. Using perfect targeting, we find the perfect audience through high performing ad creatives. A quality image is used on both Instagram and Facebook that encourages the audience to click and will consequently generate more leads for the business.

3It takes patience for a business to grow, but through Hannes Media Facebook Lead Generation Funnel, the client did not need to worry about gaining more clients. All they had to do was to focus on their business growth while we gave them more customers.

4Hannes Media Facebook Generation Funnel brings the business into a platform where companies do not have to overthink how they will get through the process of acquiring more leads for potential clients.

5We tested over 100 campaigns and even more ad sets during the period. We tested over 350 different images and videos which allowed us to target so many different segments of the market and different audiences.

The Solution

The Results

We spent a total of $495 700,21 in ad spend on the Facebook Ads. In total we generated 2,139, 002 leads, with a $0.23 cost per lead.

At the same time as we increased the number of leads we also decreased the cost per lead from $0.25 to $0.23 per lead which is an 8% decrease in unique cost per lead.

The ad spend increased from an average of $7,000 per month to $55,077 per month.

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