The first step was to redesign the ads and the ad copies to generate higher quality traffic of customers that would be ready to buy. The store serves a specific niche and having high end products so we needed to be very specific in both our ads and targeting to make sure our campaign would be performing well.
As a next step we set up an improved ad account structure and an efficient retargeting campaign that were immediately raising the bar of what was possible. The store quickly enjoyed an improved revenue together with a higher ROAS.
We were also able to launch in different markets that previously hadn’t worked at all, which greatly helped in increasing the performance and scale the business.