Case study 62 - 6.2 ROAS and 40K revenue

6.2 ROAS and €44K revenue per month for sports apparel start-up

The Business

Swedish e-commerce store selling high-quality sportswear. The business has been active for just a few years and was looking to increase their revenue

Problem

The store had struggled for a long time to keep their revenue from Facebook ads at a stable level while maintaining a high ROAS. They urgently needed to fix this to keep expanding.

Solution

The first step was to redesign the ads and the ad copies to generate higher quality traffic of customers that would be ready to buy. The store serves a specific niche and having high end products so we needed to be very specific in both our ads and targeting to make sure our campaign would be performing well.

As a next step we set up an improved ad account structure and an efficient retargeting campaign that were immediately raising the bar of what was possible. The store quickly enjoyed an improved revenue together with a higher ROAS.

We were also able to launch in different markets that previously hadn’t worked at all, which greatly helped in increasing the performance and scale the business.

Results

With an increased revenue together with a higher ROAS, the store could quickly expand its business. After the first month already the business could enjoy €44,000 in online sales from Facebook and Instagram ads followed by a ROAS of 6.2.

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73,000 Leads and 21% Lowered Cost for a Book Publisher

The Business

Book publisher selling history and mythology books on Amazon.

Background

The publisher needed to generate more leads into their funnel via Facebook Ads.

Problem

The business needed to lower the average cost per lead to increase the overall profit. Their ads were not performing well. They needed help with full Facebook ads management which also included the creation of images and content.

Solution

We created images with a deep story related to the brand which attracted customers even better than before. We also tested many new audiences and did smart optimization settings which allowed the results to improve greatly in a fast time period.

Results

We lowered the average cost per lead by 21%, from 9.2 SEK to 7.2 SEK. This was done during drastic changes on Facebook with IOS updates which makes these results even better due to harder circumstances.

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