Case Study 60 – 90% Lowered Cost Per Lead For Spiritual Product

90% Lowered Cost Per Lead For Spiritual Product

The Business

Book publisher selling spiritual books on Amazon.

Background

The publisher needed to generate more leads into their funnel via Facebook Ads.

Problem

The business had struggled to generate leads for a low cost. The cost per lead averaged 91 SEK when Hannes Media started to work with them.

Solution

We designed great content and set up a great ad structure and strategy inside the business manager. This allowed the results to explode and the cost per lead decreased drastically.

Results

We lowered the average cost per lead by 21%, from 9.2 SEK to 7.2 SEK. This was done during drastic changes on Facebook with IOS updates which makes these results even better due to harder circumstances.

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