The key would be to build connection with the audience quickly and take them through a journey that would qualify them as potential clients that are ready for change and resonates with the coach way of mentoring, or simply disqualify the leads and take them out of the funnel if they are not action takers or resonate with the solution the coach offers.
To do this we built a gamified funnel using a chatbot. This way we would build a personal and genuine connection with the leads quickly and have a great way of communicating in a fun, engaging, and cost-efficient way.
The funnel was built in the following way:
- Start with an ad on Facebook ads to generate leads. here we designed the strategy in full, designed creatives and wrote ad copies + created the strategy.
- Drive the people to the chatbot and get them to sign up for the challenge. At this stage, we also generate email leads.
- Over the next 5 days, we send out a video each day with a new lesson that the participant had to watch.
- After 5 days we invited them to a call on Zoom. At this stage, we had built a strong connection between the audience and the coach and prepared them to actually take action if they decided to get on a call.
This funnel creates a personal interaction that is both playful and fun, but at the same time valuable and entertaining. This type of funnel can be implemented in every possible niche that exists. The key is to provide value and solve a problem that customers are experiencing.