We used two variants of Facebook ads to generate leads, on Facebook’s platform and on a landing page. We did a close evaluation of all metrics continuously to understand what funnel gave the best results. We also tested multiple ad images and approaches, ad copies, and audiences. This gave us great data to work with and optimize the campaign to the maximum. As always with Hannes Media, lots of testing in the beginning with multiple ad creatives and take decision from there is the key to success.