ASHLEYlauren is a modern, elegant and red-carpet ready evening wear line. It consists of social event, evening, cocktail, mother of the bride, bridal, prom, homecoming and pageant dresses.
It’s a big brand with over a million followers on Instagram and their dresses are sold in hundreds of botiques worldwide.
ASHLEYlauren was looking for a way to communicate with its audience, and most importantly and get them to take action and buy.
Each new subscriber are inserted into an automation of messages. From Hannes Media testing sequence when doing our quality check before fully delivering the chatbot to ASHLEY lauren internal marketing team, we accomplished the following results:
Open rate = 90.2%
Click-Through Rate = 32.2%