Case Study 8 - Ashley Lauren Messenger Chatbot Case Study

Messenger Chatbot Case Study

This is the story of how we helped the the dress designer Ashley Lauren get started with conversational marketing using Messenger chatbot.

ABOUT

"Sold in boutiques worldwide"

ASHLEYlauren is a modern, elegant and red-carpet ready evening wear line. It consists of social event, evening, cocktail, mother of the bride, bridal, prom, homecoming and pageant dresses.

It’s a big brand with over a million followers on Instagram and their dresses are sold in hundreds of botiques worldwide.

Problem

ASHLEYlauren was looking for a way to communicate with its audience, and most importantly and get them to take action and buy.

Solution

We would implement conversational marketing to this unique designer brand by using Messenger Chatbots.

QUIZ

We would set up a fun and engaging dress quiz inside Messenger to entertain the user and generate leads (Email + phone) + Messenger subscribers.

PERSONALITY TEST

The funnel kept going with automated sequences, where we had personality tests inside Messenger. When they got the results we automatically suggested a dress that matches their personality.

HAIRSTYLE MATCHMAKER

As a free, follow up sequence we send out a hairstyle matchmaker test. The user would answer questions about their hair preferences and we sugested the perfect dress based on their response.

FIND THE PERFECT PROM DRESS

When the time is right, the lead is nurtured, and the prospect is ready to buy, our chatbot would make the sale by helping the user find the perfect prom dress based on their exact needs.

The Results

In the following section we will give you a brief overview of the results this new conversational method achieved.

NOTE!

A chatbot is an automation service, and NOT a single campaign. It will continue producing results as long as it’s active new users (or even old ones) engage with it. This chatbot will be active for ASHLEYlauren for years to come and generate t

Power in the numbers

Unlike anything else that exists

Each new subscriber are inserted into an automation of messages. From Hannes Media testing sequence when doing our quality check before fully delivering the chatbot to ASHLEY lauren internal marketing team, we accomplished the following results:

Open rate = 90.2%

Click-Through Rate = 32.2%

MESSAGES (+ LEAD GEN FLOW)

Open rate

1 %

Click-Through Rate

1 %

Chatbot features

EXAMPLES

LEAD GEN

Collect email and insert into your email sequence. Get phone numbers for SMS marketing. It's connected with your CMS and automated.

SOCIAL MEDIA

Provide value to your prospects and help them find you on social media to increase your follower base and build your brand.

SELL

Make the prospect the hero of your business and give them suggestions on products based on what they like.

Do you want results like this?

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