✔ Constantly innovates and pushes boundaries without external motivation. (Hint: Do they offer unique strategies or recycled templates?)
✔ Clearly understands your brand and has a track record. (Hint: Can they identify gaps accurately on the first call?)
✔ Has faced enough failures to help you avoid repeating costly mistakes.
This is where everything started.
I had just stepped out of university with a head full of theories and a heart ready to build. But I quickly realized marketing on paper wasn’t the same as marketing in the real world. So I took a risk: I started my own e-commerce stores. I failed — fast, often, and hard. But I learned faster. I became obsessed with understanding what actually moves people to buy. That’s when I discovered Facebook Ads — and realized it wasn’t just a tool, it was a weapon. I didn’t want a career. I wanted mastery.
This was the grind. The growth.
I moved across the world — from Sweden to South America, from China to Thailand — not just to explore places, but to explore people. I studied Kung Fu, Tai Chi, and marketing psychology at the same time. I worked with 100+ brands, scaled ad accounts to 8 figures, and saw firsthand how real impact is made when strategy meets creativity. I learned the algorithm, but more importantly, I learned the human psyche. I became the guy clients called when they needed clarity, momentum, and results.
This year is about elevation.
I’m building ad campaigns that are not just profitable, but memorable. I focus on long-term brand growth, legendary creative, and building systems that scale — for companies who are done playing small. I live in Bangkok, work with clients around the globe, and continue to study both data and emotion, structure and flow. This is the year I take everything I’ve learned — and use it to create the most powerful client transformations yet.