73,000 Leads and 91% Lowered Cost for a Book Publisher

The Business

Book publisher selling history and mythology books on Amazon.

Background

The publisher needed to generate more leads into their funnel via Facebook Ads.

Problem

The business needed to lower the average cost per lead to increase the overall profit. Their ads were not performing well. They needed help with full Facebook ads management which also included the creation of images and content.

Solution

We created images with a deep story related to the brand which attracted customers even better than before. We also tested many new audiences and did smart optimization settings which allowed the results to improve greatly in a fast time period.

Results

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