Hannes built a chatbot funnel that would attract interest, nurture the prospects, and later on convert them to book a call with the coach where he would offer his services. 

The chatbot was created in Facebook Messenger. We built a 5-Day video challenge that worked in the following way:

1. Welcome users to the chatbot and introduce them to the challenge. At this stage, we collect necessary information such as name, email, and phone number. This way would allow us to reach out to the prospect in multiple ways if needed, and not be dependent on a single platform. 
2. Every day a new video was being sent that were teaching the user how to create a strong personal brand.  In addition to the video, conversations were being held in Messenger where we asked questions and interacted with the user to build a strong connection, all automated. After the user watched the video we sent an additional PDF to their email to support them even more on the journey to learn about personal branding. We also asked questions after each video/lesson to confirm that they understood the teachings and got value from them. Every day we set up an automated workflow of the funnel, which means that we either sent it to messenger, email or SMS depending on preference. 
3. At the end of the 5-day challenge, we invited the user to a webinar as a final workshop to implement everything they’ve learned so far. During this webinar, the coach would invite them to book a call with him to learn more about how they could work together 1 and 1.
4. When the webinar was finished, we sent an additional notification to messenger with an invitation and link to schedule a call. When the user scheduled a call they would receive a confirmation in Messenger. On the day of the call, a reminder and link to the call would be sent in Messenger as well.
5. The messenger flow was connected and integrated with Facebook Business Manager, Active Campaign, and Calendly using Zapier.