From 4 to 2889 Products sold with 3.06 ROAS and $80,703.11 in Sales

An E-Commerce STORE CASE STUDY

Business: E-Commerce store

Product: Conscious fashion

Time: 176 Days (April 7 – September 30, 2021)

SUMMARY

Revenue:

$80,703.11

Ad spend:

$26,376.57

ROAS:

3.06

Cost per purchase:

$9.13

PROFIT

$54,326.54

The Brand

Conscious clothing brand creating sustainable and responsibly made products in Los Angeles. Their clothing inspires creativity and generates awareness.

Background

The brand needed help to start scaling its business and generate sales via paid social media ads. They had not succeeded with ads on social media previously, and only made 4 sales before we started working together.

The brand

Conscious clothing brand creating sustainable and responsibly made products in Los Angeles. Their clothing inspires creativity and generates awareness.

Background

The Problem

Make sales via Facebook ads in a profitable way.

The Solution

Implementing a full Facebook Ads funnel was the first thing we did when entering the ad account on this business. We wanted to make sure that our ads were shown in a unique way along the customer journey to maximize the results. We created unique ad material for different stages of the funnel with a different types of messages Different images, different ad copies, and different targeting allowed us to maximize the results from this campaign.

In the beginning, we were able to create a ROAS of 6.03 one month, but as time went on the market slowly saturated and we ended up with a ROAS of 3.06.

An important lesson for every entrepreneur selling unique products is to keep creating new collections and items to offer their customers. If the product serves a niche market one has to make sure to serve that niche market in the best way possible. We ended up generating $80,703.11 in total sales on the campaign that lasted from April to September. This was an incredibly great result for the brand, and the owner said that we created the results he had expected in 2 years in one summer only.

In Total We Managed

Revenue

Profit

ROAS

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