21.88 ROAS with €112,883.50 in Sales For High-End Street Fashion E-Commerce Store

We created a Full Funnel Facebook Ad strategy that would target users on different placements on Facebook and Instagram depending on where they were on the customer journey. 

We had ads for specific categories, specific brands, specific products, and of course the store in general. This allowed us to create highly personalized ads for different groups on the market with different preferences. 

Using this approach was a part of a broad horizontal scaling method, and the only thing that stopped us from generating more sales was Facebook Ad Budget limit, since this was a completely new ad account. Without the limit our vertical scaling would have been much higher. 

With a smart breakdown of ad campaigns for different products, categories, and brands – together with a highly efficient retargeting strategy the brand found a way with the help of Hannes Media to maximize its results and create a foundation for long-term growth.