This is the story of how we helped the e-commerce store Drippy.Amsterdam get started with conversational marketing using Messenger chatbot.
International brand DRIPPY is created in Amsterdam, and identified by its urban, minimalistic, modern, classy appearance.
With their motto “Dare to drip”, they make handcrafted urban jewelry available for everybody while aspiring people to show their inner shine with trendy, high quality urban jewelry.
DRIPPY needed a new way of communicating with its customers and break through the noise on social media!
International brand DRIPPY is created in Amsterdam, and identified by its urban, minimalistic, modern, classy appearance.
With their motto “Dare to drip”, they make handcrafted urban jewelry available for everybody while aspiring people to show their inner shine with trendy, high quality urban jewelry.
DRIPPY needed a new way of communicating with its customers and break through the noise on social media!
DRIPPY needed a new way of communicating with its customers and break through the noise on social media!
DRIPPY implemented a fullly automated customer support assistant, a lead generation tool, a marketing automation system, and a non-paid sales machine.
Automation
A chatbot on Messenger could automate customer support and answer questions automatically to save time & money.
Lead gen
In a fun and most importantly unique way, we would design the messenger chatbot to generate leads on autopilot.
Marketing
By setting up automations, the e-commerce store would be able to reach out to their customers with personalized messages.
Sales
When the time is right, the lead is nurtured, and the prospect is ready to buy, the chatbot will make the sale.
In the following section we will give you a brief overview of the results this new conversational method achieved.
Low cost
Wake up the subconscious
Note: A chatbot is an automation service, and NOT a single campaign. It will continue producing results as long as it’s active new users (or even old ones) engage with it. This chatbot will be active for Drippy for years to come since it is fully automated.
Each new subscriber are inserted into an automation of messages. In the example above, the automation contained 5 messages (we added 2 bonus flows at the third automation).
Why 3 different automations? You would probably not set up your business and never touch it again, right? It’s not until you start getting subscribers and people engage with the chatbot that we know what works the best.
3 months iteration At Hannes Media we have a 3 month iteration process, were we will improve each message to better your numbers. As you can see in the example above, it was a significant improvement.
Open rate= 91.6%, Click-Through Rate= 31.1
Lead gen
Collect email and insert into your email sequence. Get phone numbers for SMS marketing. It's connected with your CMS and automated.
Social media
Provide value to your prospects and help them find you on social media to increase your follower base and build your brand.
Sell
Make the prospect the hero of your business and give them suggestions on products based on what they like.
Hannes Media mission is to build the bridge between you and your customer, so you can focus on making the world a better place. It’s time to let your customer be the hero of your story.
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