Everyone (!) wants an email list with qualified leads that will convert into paying customers…

But the question is: How can you build one?

 A great strategy to generate leads is to create a lead magnet. A lead magnet is something you are using to attract prospects to your business by exchanging value for the information, eg their email.

A typical lead magnet is a free eBook, but you can also create webinars, quizzes, giveaways, videos, training, etc… The options are many!

What is important, however, is to make use of the lead magnet to as far extended as possible. 

You want your lead magnet to be in alignment with what you offer in your business so you can convert the customer immediately while they are hot leads. 

The lead magnet will be an important part of your marketing strategy, and it is not only there to generate lead… but to convert them!

Far to many times, I see brands working very hard to create a super attractive headline for the lead magnet and using a great ad to attract people to become leads.

The problem here is that the main goal is to generate the leads only.

Often the strategy in the lead magnet itself and the value that is being provided isn’t good enough.

This is a great opportunity and chance for businesses to truly make an impact and affect the prospect that makes them desire to become paying customers.

You have their attention, and now it is time to show what you got! You have the spotlight, and you should bring nothing but your A-game to the show. 

Are you using these strategies in your lead magnet yet?