Hannes and the team approached the project in a creative way and focus heavily on great content. We designed multiple images and videos to attract new users. We focused on a variety of areas to understand what type of content people resonated with the most. Examples of this was content focused on Yoga, Sleep, relaxation, business and similar to attract people in different areas. We also created harmonious videos that worked amazingly well and gave the user a “feel good” feeling when watching it.