6.03 ROAS and $17,127.30 in Sales for Conscious Fashion ECommerce Store From Los Angeles Using Facebook and Instagram Ads

An E-Commerce STORE CASE STUDY

Business: E-Commerce store

Product: Conscious clothes

Time: 30 Days (April 27 – May 27, 2021)

SUMMARY

Revenue:

$17,127.30

Ad spend:

$2,841.90

ROAS:

6.03

Cost per purchase:

$5.67

PROFIT

$14,285.40

The Brand

Conscious clothing brand creating sustainable and responsibly made products in Los Angeles. Their clothing inspires creativity and generates awareness.

Background

The brand needed help to start scaling it’s business and generate sales via paid social media ads. They had not succeeded with ads on social media previously and only made a few sales before we started working together.

The brand

Conscious clothing brand creating sustainable and responsibly made products in Los Angeles. Their clothing inspires creativity and generates awareness.

Background

The Problem

Make sales via Facebook ads in a profitable way.

The Solution

The first step we made was to give guidance to their photographers on what type of content we needed. So far, their content had no deeper story in it and had not generated any results. Greate creatives would be the key to making sure we were making sales via social media since we were selling a lifestyle.

We decided to focus on a few specific products only to maximize the results from the beginning – which worked great! In 30 days only, we managed to scale up the sales from $0 to $17,127.30 and keep the cost per purchase at $5.67 with a ROAS of 6.03. This was made due to smart testing and a creative approach in our ad copy that focused on lifestyle and emotion, instead of the product features.

In 30 Days We Managed

Revenue

Profit

ROAS

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