Client Overview: A Brand Ready to Explode
When Ozoneair—the company behind the Purify air purifier—approached Hannes Media, they had a revolutionary product but were bleeding money on ads.
Despite working with Sweden’s most awarded marketing agency (nominated Best Agency for four years in a row and ranked No. 2 twice), their ad performance was a disaster.
Their biggest problems:
✅ Insanely high conversion costs – Up to 6,581 SEK per sale
✅ Weak ROAS – As low as 0.84 (losing money!)
✅ Generic, forgettable ads – No emotional triggers, no urgency
✅ Inefficient ad strategy – Millions spent, but no real scaling
They needed someone to fix the leaks, drive real conversions, and turn their ad spend into profit.That’s where Hannes Media stepped in.
🎯 The Execution: A Marketing Overhaul That Changed Everything
When Hannes took over in July, the transformation was instant.🔹 Precision Data Testing – A structured ad system that tracked every metric and optimized for real results.
🔹 High-Impact Conversion Ads – No more fluffy branding. Instead, hard-hitting, action-driven ads designed to sell, not just look good.
🔹 Emotional Triggers & Deep Audience Understanding – Ads that tapped into what really moves buyers—urgency, trust, and storytelling.
🔹 Full-Funnel Strategy – A complete system that made purchasing effortless.
🔹 Aggressive Scaling & Optimization – Sales doubled on day one and just kept growing.
📊 The Results: 15.8X Sales Growth in Just 5 Months
🚀 Sales skyrocketed: From 54 sales (July) → 936 sales (November)
📉 Cost per sale dropped: From 3,729 SEK → 758 SEK (a massive reduction)
📈 ROAS exploded: From 0.84 (May) → 7.25 (November)
💰 Revenue scaled aggressively: Over 700K+ SEK per month in ad spend while maintaining profitability.
🏆 The Impact: Sweden’s Biggest Hall of Fame Ad Campaign
This wasn’t just about Facebook ads. It was a full business transformation.
🔥 One of Sweden’s most successful Hall of Fame advertising campaigns
🔥 Secured brand partnerships with major celebrities like Pernilla Wahlgren
🔥 Expanded into new product lines, secured more funding, and scaled operations
🔥 Built a new office & warehouse to handle the growth
🔥 Shifted logistics back to Sweden for better efficiencyThe company’s CEO now relies on Hannes Media for all major marketing decisions. When it comes to vision, branding, and strategy, Hannes is the one they trust the most.
💡 Final Thoughts: Want These Results for Your Business?
If you’re ready to scale your brand, crush your ad performance, and dominate your industry, Hannes Media is the partner you need.
🔹 Stop wasting money on weak ads.
🔹 Start running campaigns that actually make money.
🔹 Turn your brand into a national success story.📩 Let’s talk. Book a strategy call today and let’s make history.
