Black Friday is chaos. Brands fight for attention, ad costs explode, and most businesses burn cash without a plan.
But not us.
We walked into one of the most competitive sales events of the year with a strategy that turned every 1 SEK into 11. And in 7 days, we walked out with 15.09 MILLION SEK in sales for a fast-growing home & lifestyle brand.
💀 The Problem: Why Most Brands Crash & Burn on Black Friday
Every year, companies copy-paste the same lazy strategy:
❌ Throw money at ads and hope for the best
❌ Spam discount offers with no real urgency
❌ Wait too long to scale and miss the moment
And every year, they fail.The brands that win? They don’t guess. They execute.
🔥 The Strategy: How We Engineered This Black Friday Breakthrough
Instead of joining the noise, we controlled the narrative.
✅ Tested ads BEFORE Black Friday – We knew exactly what would work when the real money hit.
✅ Used urgency the right way – We didn’t just slap on discounts. We made people feel like they were about to miss out on something big.
✅ Scaled like mad—but smartly – Not just bigger budgets. Calculated moves that turned every ad krone into more profit.
While other brands were panicking over rising costs, we were doubling down—and winning.
💰 The Payoff: 15.09M SEK in Sales, 3,018 Customers, and a 10.93X ROAS
The numbers don’t lie.
💥 15.09 MILLION SEK in revenue
💥 3,018 purchases (each worth approx. 5,000 SEK)
💥 10.93X ROAS – Every ad krone came back almost 11X bigger
💥 Cost per purchase cut down to just 457 SEK
That’s not luck. That’s strategy.
🚀 Now, Let’s Talk About You
If your biggest sales day of the year isn’t pulling numbers like this, we need to talk.
You can keep playing small, hoping for a good campaign… or you can engineer one.
Let’s build your biggest Black Friday ever.📩 DM me now. Let’s make your next campaign the one that changes everything.
🔥 This keeps the high-energy punch while adding in the brand context. Now it’s even sharper! Let me know if you want any final tweaks! 🚀
