Most brands fight for years to claim a tiny piece of their market. We took over.
From less than 1% market share to 66% market dominance.
From just another air purifier to outselling Philips, Dyson, and Xiaomi.
From zero influence to a household nameâthanks to one of Swedenâs most famous ad campaigns.This is how we built a brand into an industry leaderâand how we can do it again.
đ The Problem: A Brand No One Knew About
When we started, this brand was a nobody.
â Less than 1% market shareâbarely a blip on the radar
â Competing against global giants with massive budgets
â No real strategyâjust throwing money at ads with no structure
They werenât losing to the competitionâthey werenât even on the map.We changed that.
đ„ The Strategy: How We Engineered an 8-Figure Powerhouse
Instead of competing, we took over.
â
Repositioned the brand as the #1 solutionânot just another product
â
Turned ads into a conversion machineâevery krone spent was optimized for profit
â
Scaled aggressively while staying profitableâgrowth without wasted spend
â
Built strategic partnershipsâincluding celebrity collaborations like Pernilla Wahlgren
â
Launched one of Swedenâs most famous ad campaignsâa campaign so big it became part of Swedish pop culture
The result? Market domination.

đ° The Payoff: 218M SEK, 66% Market Share, and 8.29X ROAS
đ From 0% â 66% market shareâthe clear #1 in the industry
đ 218.28 MILLION SEK in revenue
đ 39,688 units sold
đ 8.29X ROASâturning every ad krone into 8.29 SEK in return
đ Outperforming global brandsâPhilips, Dyson, Xiaomi left behind
đ One of the biggest ad campaigns in Swedenâs historyâturning a product into a cultural moment. This wasnât just growth. This was a complete industry takeover.
đ The Impact: A Brand That Owns the Market
đ The biggest air purifier brand in the country
đ Strategic partnershipsâincluding celebrity collaborations like Pernilla Wahlgren
đ Recognized as a case study in business growth & advertising mastery
đ A brand that didnât just scaleâit became part of Swedish culture
And it all started with a system that works.

đ Now, Letâs Talk About You
If youâre stuck in your industry, trying to scale past 6 or 7 figuresâthis is your sign to stop playing small.
Most brands never get to this level because they donât have a strategy.
Thatâs where we come in.
đ© DM me now. Letâs build your 8-figure brand together.