One apple for $0.49 or a bag of apples for $1?
When the 2 offers are placed next to each other, the full bag seems to be a better deal!
Anchoring is a psychological trick to increase the perceived value of something.
It is often related to the psychological aspect of FOMO (fear of missing out) because you don’t want to miss out on the deal.
In our minds, a cognitive bias appears when the “anchor” is placed. We create arguments, often subconsciously, to convince ourselves of our (subconscious) decision.
With that said, anchoring does not mean that it is only meant to “trick” the consumer into buying something.
It can actually make a great deal look even better and create happier customers!
Are you using anchoring in your marketing?
From 0% to Market Domination: The Strategy Behind Sweden’s Biggest Air Purifier Brand How We Achieved 0% To Captured 66% Market Share and Outperformed Sweden’s
Most brands fight for years to claim a tiny piece of their market. We took over. From less than 1% market share to 66% market
Black Friday is chaos. Brands fight for attention, ad costs explode, and most businesses burn cash without a plan. But not us. We walked into
Client Overview: A Brand Ready to Explode When Ozoneair—the company behind the Purify air purifier—approached Hannes Media, they had a revolutionary product but were bleeding
Previous Next Everyone (!) wants an email list with qualified leads that will convert into paying customers… But the question is: How can you build
All rights Reserved © Hannes Media 2025
