The horizontal axis tells us how knowledgeable the person is with ayahuasca. Understanding of the plant and its benefits (and potential risk) is the first step before considering doing ayahuasca.
The Y axis, which is the vertical one, tells us the main reason for doing ayahuasca. Is it because of trauma, depression, anxiety and fear? Or is it to expand consciousness and the level of awareness?
Normally there are more than one reason for doing ayahuasca. However, it’s important to have a general understanding of what the potential customers are looking to accomplish to customize our message in the best way possible.
It wouldn’t make sense to use wording such as “Cure depression and anxiety” for someone who is looking to reach a higher level of consciousness and explore deeper meanings of life.
The moment you make yourself visible for potential customers online, is the moment when the journey to your ayahuasca retreat starts. It’s not only your greatest chance, it’s your obligation to support your potential customers through the whole journey if you’re serious about what you’re doing.
Customer journey – Part 2
When we have understood the customer and the journey he or she goes through, it’s time to make it personal. Let’s not give away all the power to Gaia.com, YouTube, and other sources of information. It’s the ayahuasca retreat itself who should be the North Star on the customer journey.
Since you already know what your customer wants and how familiar they are with ayahuasca, it’s very easy to give them the exact right content to move them closer to book your retreat one step at a time.