AN ADVERTISING CASE STUDY
A 5-star alternative holistic health retreat center based in Barcelona. It offers a wide range of services, but its core focus is Ayahuasca ceremonies.
30,3 = 3030%
As with most spiritual centers and retreats, acquiring customers is one of the hardest parts to make the business run successfully. When I started to work with the center, they had a non-functional website and no strategy at all to generate bookings. I needed to build a 360 marketing strategy and sales funnel from zero to make the retreat successful.
We used a variety of channels to sync it all together, but what’s unique with this approach is the common denominator we implemented; get the potential customer to the chatbot funnel and let the chatbot do the magic – all automated!
A chatbot funnel allows the potential customer to experience the brand at his/her own pace. The customer journey becomes highly personalized and more friendly than traditional advertising and marketing methods. Life becomes easier for both the customer and the business owner with a digital consciousness that brings energy to any business and makes the life of the business owner much more fun!
360 Marketing Strategy
In short – me and my team did everything in terms of digital marketing and communications. From creating a strategy to understanding the customer journey, generating awareness to build a website with a booking system. Collecting leads to convert them into paying customers. This was one of the most enjoyable projects I’ve ever done. I was able to passionately take full ownership of every part of the marketing which led to exponential growth very quickly.
Total revenue during 2020 was €300,000.
All retreats were fully booked with a long waiting list.
We spent €2,900 on paid ads in total during the year which were all traffic to the chatbot.
ROI: 30,3 = 3030%