AN ADVERTISING CASE STUDY
A 5-star alternative holistic health retreat center based in Barcelona. It offers a wide range of services, but its core focus is Ayahuasca ceremonies.
As a marketer, I have always had a passion for helping businesses reach their full potential. And when I was approached by a 5-star alternative holistic health retreat center based in Barcelona, I knew I had a real challenge ahead of me. The center, which specializes in Ayahuasca ceremonies, had a non-functional website and no strategy in place to generate bookings. They were struggling to acquire customers, a common problem for spiritual centers and retreats.
I knew that I needed to build a 360-degree marketing strategy and sales funnel from scratch to make this retreat center successful. My goal was to create awareness and interest, generate leads, and nurture the audience to get calls and paid bookings.
To achieve this, I used a variety of channels to sync everything together, but what was unique about my approach was the common denominator I implemented: getting the potential customer to the chatbot funnel and letting the chatbot do the magic – all automated!
The chatbot funnel allowed the potential customer to experience the brand at their own pace. The customer journey became highly personalized and more friendly than traditional advertising and marketing methods. This made life easier for both the customer and the business owner, as it brought energy to any business and made the life of the business owner much more fun!
360 Marketing Strategy
I built the website (including a booking system for the retreats), managed and grew the Instagram account, managed and grew the Facebook page, managed and grew other social media accounts (Pinterest, Twitter, LinkedIn, Tumblr, YouTube), and implemented SEO (ranking 1st on top keywords). I also created systems, processes, and guidelines for the sales team (for booked calls), and utilized Facebook, Instagram, and YouTube ads.
In short, I and my team did everything in terms of digital marketing and communications. From creating a strategy to understanding the customer journey, generating awareness, and building a website with a booking system, to collecting leads and converting them into paying customers. This was one of the most enjoyable projects I’ve ever done. I was able to passionately take full ownership of every part of the marketing, which led to exponential growth very quickly.
The results spoke for themselves. Total revenue during 2020 was €300,000, all retreats were fully booked with a long waiting list, and we spent €2,900 on paid ads in total during the year. This resulted in a ROI of 3030% and a profit of €297,100.
As a marketer, this project was a testament to my skills and expertise. I was able to take a struggling business and turn it into a thriving one, all while having a lot of fun in the process. I have worked with many businesses where we had a higher revenue, but this was a different challenge since it had a different business model and no foundation to build on for online sales. I am proud of the work I did and the results I achieved, and I look forward to continuing to help businesses reach their full potential in the future.
Total revenue during 2020 was €300,000.
All retreats were fully booked with a long waiting list.
We spent €2,900 on paid ads in total during the year which were all traffic to the chatbot.
ROI: 30,3 = 3030%